'SEO and Analytics, The Grey and the hard numbers'

SEO
Introduction
On Page
What a Search Engine Sees
Off Page
Links and more links
Spamming and other no-nos

Analytics
Metrics
Non-Metrics Information
Business and Analytics
When Analytics fails

I would like to thank Chin Yong(my colleague from SSPEC)SEO & Analytics.ppt for taking the effort into this fruitful presentation. Above links are the slides.